Following a $2 hundred million sale to FOCUS Brands, announced final summer season, almost 30-year-old Jamba Juice is refreshing its image throughout the board—and even changing its call. The 850-unit chain, founded in San Luis Obispo, California, in 1990, will now move via just “Jamba,” observed by means of the tagline, “Smoothies, Juices, and Bowls.” It’s also touting a brand new app, up to date keep design, and elevated purchaser enjoy.

Jamba said the simplified call is meant, much like Dunkin’s decision to ditch “Donuts,” to mirror a wider array of services.

“It’s one among many steps to aid the brand’s renewed commitment to extra balanced ingredients to be able to include improved plant-based totally alternatives and decreased sugar picks among different innovations,” the employer said.

“We’ve been presenting balanced substances at the cross for almost 30 years and should preserve to evolve to meet our guests’ ever-converting definition of health,” brought Jamba’s president Geoff Henry in a statement. “We’re staying genuine to our heritage as an innovator in the space and refreshing the logo to live targeted on how we will make it easier, better and faster for visitors to live an extra lively way of life. We’re proud to have released the smoothie and juice category 3 decades in the past and can’t wait to enroll in our visitors’ wellness journey for many years to return.”

Jamba isn’t always eliminating juices by using any means (similar to Dunkin’ did not drop donuts from shelves). It really wanted to highlight a menu this is advanced along with its concept inside the past 3 decades. A juice save signaled something completely one-of-a-kind in 1990. Today’s version consists of smoothies, bowls, boosts, and on-the-move bites.

Additionally, guests have referred to as the logo simply Jamba for some time. The chain made it legit June 6 with updates to its website and menus. New packaging and store signage are anticipated to follow later within the summer season.

Also starting Thursday, Jamba debuted a new, modernized menu of smoothies, juices, and bowls catering to a large spectrum of clients.

One key alternate becomes spotlighting clean classes on the menu for guests to get entry to Power (more suitable smoothies), Classic favorites, and elevated Plant-Based objects, are a few of the call outs.

The menu brings in new additions which include the plant-based Vanilla Blue Sky Smoothie and Bowl with naturally going on blue spirulina. The Watermelon Breeze Smoothie made its return as well.

Jamba said the brand new menu was crafted with assist from an on-residence registered dietitian “to function sparkling, excessive nice whole-food elements that are free from high fructose corn syrup, synthetic sweeteners, synthetic flavors, and artificial hues.”

New menu additions will launch in the course of 2019, along with extended plant-based totally alternatives, reduced sugar alternatives, nutritious breakfast additions, and seasonally stimulated objects.

This summer season additionally marks the introducing of a modernized layout, complete with the new logo, as well as a refreshed eating place experience.

The new keep functions a “true and approachable atmosphere inspired by way of our neighborhood juice store roots,” the employer said. It includes touches of mild wood, freshness cues, and “colorful and expressive factors,” as a backdrop.

Jamba’s fresh brand and whirl is a modern interpretation of the conventional logo and promotes smooth, handwritten script, and a new emerald green emblem shade. The developed “whirl” draws from shades of culmination and veggies.

Existing shop remodels will start adopting the new appearance and brand later within the yr, Jamba stated.

On the tech the front, Jamba plans to redesign its e-trade platform to end up extra responsive and less difficult to access. The new website is mobile friendly and the app become constructed from the ground as much as encompass the customization and personalization functions guests asked for, the business enterprise said. This included order-beforehand abilities, nutritional alternatives, integrated gift cards, and a new loyalty program powered with the aid of Punchh.

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