A New Zealand pizza chain is getting a whole lot of complaint after serving plant-primarily based meat on its hamburger pizza in place of real red meat, and no longer telling its customers.

The chain, Hell Pizza, released the Burger Pizza for a confined time ultimate Friday, June 21. The pie boasted “medium rare burger patty,” according to the pizzeria’s Facebook page, together with actual cheddar cheese, crimson onion and gherkins on pinnacle.

However, the logo did not reveal it became made the usage of famous fake-meat logo Beyond Meat hamburger for the pizza topping until Thursday – after it had offered about 3,000 pizzas throughout the week, BBC said.

According to the video of the reveal, folks who unwittingly ate the beef-loose pizza were pleasantly amazed.

However, those online were not as thrilled.

“Deceitful conduct with top intentions continues to be deceitful. You may additionally have no longer damaged the law you have shown which you aren’t a business enterprise to be relied on,” one person wrote.

“Congratulations. Will not ever buy anything from you again. Ever,” another man or woman claimed on the emblem’s Facebook.

“Lying for your clients, excellent concept. Idiots, incredible manner to damage brand accept as true with,” one character commented on Facebook.

“People have a proper to decide and recognize what they do or do now not want to consume. This is an absolute disgrace and completely unacceptable,” every other character wrote.

“Not most effective is it a breach of the Fair Trading act, you also didn’t or did not list all components… There are many humans in the community which are allergic to some of these vege based totally products…” another disenchanted by using the stunt shared.

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Though there were many who applauded the chain for “fooling” them.

“Hell’s pizza you fooled our circle of relatives of meat eaters truly loved the pizza thanks for the voucher may be ordering this once more with it. Brilliant concept and critically can’t apprehend what fuss is set not anything deceptive and aid you a hundred%,” one fan wrote.

“For the ones saying that they have the right to recognize what ingredients are used of their food, please answer this query: Name KFC’s eleven herbs and spices?” one wrote, defending the brand.

Hell Pizza informed BBC they have been hoping to “start a communication” around the concept of fake meat.

“A lot of human beings are right away get rid of by way of the idea of faux meats, so we made the call to no longer screen its meat-free origins… Because we have been so assured they’d enjoy those patties,” widespread supervisor Ben Cumming advised the BBC in a statement.

Despite some online saying, the logo should face a lawsuit for breaching the Fair Trading Act, which protects corporations from misleading their customers, Hell Pizza remains assured that they did now not misinform their clients and mentioned absolutely everyone who asked about the beef was told it changed into made from flora.

“We haven’t lied about the product – we rightly referred to as the product burger patties, and clients have examined into that what they may. We are very confident there may be no breach of the honest trading act, and Consumer NZ consents with us,” stated Cumming to the BBC.

Hell Pizza has seen that updated the outline of the pizza on its internet site to examine “loaded with chunks of medium-uncommon Beyond Meat burger patty.”

Burger King pulled a similar stunt on April Fool’s Day. The fast meals chain served unsuspecting guests a faux-meat Impossible Whopper, claiming it changed into a real red meat Whopper.

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