Indian Millennials Break Stereotypes

by Patricia R. Davis

India’s nightlife is as occurring as the many galas celebrated with enthusiasm; the Baratang Island within the Andamans is a have to go to travel destination; sports activities suggest a good deal greater than simply cricket; local rock tune together with a throbbing theatre lifestyle is equally applicable to millennials with regards to enjoyment. Gen Z and Millennials from across India broke stereotypes related to the usa through the Samsung’ India Ready Action’ marketing campaign, the usage of video as their medium of expression.

After a four-week-long successful campaign that noticed 161.8 million engagements on Instagram and Facebook, the motion pictures despatched by using contributors showcased a special India – the Real India that its children want to expose the arena. This made #IndiaReadyAction the most engaging marketing campaign on Instagram and Facebook for the remaining year.

Indian Millennials Break Stereotypes 3

Interestingly, millennials from non-metro towns across India led this alteration showcase through their films. At some stage in the campaign, video entries came from diverse places, along with Gangtok, Sangli, Pauri, Jorhat, Nayagarh, Kedarnath, Morbi, Bharuch, and Ganderbal.

A current survey via Samsung, India’s Most Trusted cell and consumer electronics logo, observed several stereotypes about India that exist in foreigners’ minds. The Taj Mahal or river Ganga is the most effective primary traveling point of interest within the u. S. A ., food, way curries, and spices, amusement is simplest Bollywood and cricket. There is little focus on the alternative possibilities in Real India.

Riding on young India’s love for expressing themselves through videos, the #IndiaReadyAction marketing campaign entreated Gen Z and millennials in India to proportion their vision of Real India through movies that assist in destroying stereotypes that exist about them. S. A .. Gen Z and millennials today are not just content material customers; they’re additionally content material creators. They are also very socially conscious, driven by a zest for India.

At Samsung, we delight in understanding what Indian millennials are searching for,” said Ranjivjit Singh, chief advertising and marketing officer at Samsung India. “#IndiaReadyAction provided young millennials a platform to showcase Real India through their video advent abilties. The marketing campaign drew strong participation with millennials from across the country sending their particular video content, attempting to interrupt several stereotypes that exist approximately India.”

Millennials live inside the ‘Era of Live,’ and this marketing campaign hooked up that video quickly becomes a desired medium of expression. These days, released Galaxy A series smartphones and Samsung Smart TVs enable people to transport to an Era of Live,” he delivered.

Over 45% of the entries centered on breaking stereotypes about ‘Places,’ indicating that children strongly connect with their towns. From the Blue Mountains of Ooty to Vagamon in Kerala, from the valleys of Spiti to Bhilwara in Rajasthan to Andaman’s scenic Mayabunder, youngsters shared films of those locations just as they shared the architectural wonders of Gwalior Fort and Charminar. It wasn’t just herbal landscapes or heritage residences; entries during the marketing campaign contemplated millennials’ satisfaction in a growing India and its changing infrastructure.

Gen Z and Millennials from Kollam, Kullu, Wayanad, Ratnagiri, Jalgaon, and Ahmednagar stereotype that ‘India is polluted .’ With 23% of the entries underneath the’ Food category,’ millennials challenged the stereotype that ‘India is pretty much curries.’ They showcased delectable Mughlai dishes of Old Delhi, Tibetan food, goodies of Jharkhand, special varieties of Vada Pao, Fafada Jalebi, Tandoori Tea, and many other Indian road foods. It wasn’t simply Indian meals; younger video creators also attempted to break the stereotype that India doesn’t offer worldwide cuisine with entries showcasing Lebanese shawarma to nitrogen ice cream.

At Cheil, we always have our fingers at the pulse of the millennials. We observe their conduct, passion, and tendencies. The #IndiaReadyAction campaign gave them a platform to showcase their creativity. We are overwhelmed with its achievement. Some of the motion pictures they created to break stereotypes are genuinely superb. We wish to ignite these millennials in many distinct approaches in the future,” said Emmanuel Upputuru, chief innovative officer of Cheil India.

Instagram is in the middle of visual communique, creativity, and storytelling, and we, as a result, partnered with Samsung for their adolescents-targeted #IndiaReadyAction campaign that visually pursuits at breaking cultural stereotypes in India,” stated Sandeep Bhushan, director and head of India GMS, Facebook. “From content workshops for human beings at the iconic Samsung Opera House to leveraging the electricity of creators who epitomized Instagram, the campaign crowd-sourced content in a reporting manner and resulted in big logo blessings. We’re satisfied to have partnered with Samsung to tell their brand story uniquely.

Related Posts