The investment makes CAKE the largest overall performance advertising software dealer; maximizes innovation while increasing reliability and scalability to create new revenue opportunities for CAKE clients global
NEWPORT BEACH, Calif., June 26, 2019 (GLOBE NEWSWIRE) — CAKE, the leading global overall performance advertising, and marketing software company, nowadays announced that the agency has been acquired by using Constellation Software Inc., a $20-billion international issuer of market-leading software and offerings. The acquisition funding furthers CAKE’s innovation in performance advertising software and answers for affiliate advertising, lead technology, and multichannel advertising; and reinforces the corporation’s dedication to advanced customer support, imparting overall performance marketers, advertisers, and publishers with new opportunities to boom margin.
“We are thrilled to have acquired CAKE,” said Dexter Salna, President of Perseus, a Constellation operating group. “Their robust management group and focus on serving overall performance advertising and marketing clients lead them to a promising addition to Perseus.”
Constellation acquires, manages and builds industry-particular software program businesses which offer specialized, mission-important software program solutions that deal with the unique wishes of its customers. With over a hundred twenty-five,000 clients in extra than 100 international locations and a verified music file of the strong boom, Constellation has hooked up a huge portfolio of software program companies to provide its customers and shareholders with notable returns.
“Constellation has verified its ability to accumulate and integrate companies with awesome fulfillment, and its acquisition of CAKE is a clear endorsement of our method and technical expertise in performance advertising,” stated Santi Pierini, President of CAKE. “Since our inception, our undertaking has been to embrace a sincerely client-driven technique. We intend to keep our culture of turning in relied on technology and services pushed by way of and for our clients, and are pleased about the ongoing innovation this partnership will allow pressuring our customers’ persevered success.”
The acquisition comes after a wealthy record of CAKE’s boom and product innovation, handing over the best stages of reliability and scalability. CAKE plans to leverage the investment through Constellation to construct out its product roadmap and move-to-market execution. Key areas of investments consist of CAKE’s infrastructure, help mechanisms, and engineering.
CAKE, a worldwide issuer of performance advertising and marketing software, empowers more than 500 advertisers, networks and publishers to manage, measure and optimize their digital advertising campaigns, in actual-time. Established in 2010, the business enterprise specializes in offering answers for affiliate advertising, lead era and multichannel advertising that create new sales possibilities for CAKE customers global. CAKE is based in Newport Beach, Calif. With operations in London and New Delhi. For extra facts
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