Jamba Drops ‘Juice’ from Name, Refreshes Image

by Patricia R. Davis

Following a $2 hundred million sale to FOCUS Brands announced final summer season, almost 30-year-old Jamba Juice is refreshing its image throughout the board—and even changing its call. The 850-unit chain, founded in San Luis Obispo, California 1990, will now move via just “Jamba,” observed using the tagline, “Smoothies, Juices, and Bowls.” It’s also touting a brand new app, up-to-date keep design, and elevated purchaser enjoyment.

Jamba Drops 'Juice' from Name, Refreshes Image 3

Jamba said the simplified call is much like Dunkin’s decision to ditch “Donuts” to mirror a wider array of services. It’s one among many steps to aid the brand’s renewed commitment to extra balanced ingredients to include improved plant-based alternatives and decreased sugar picks among different innovations,” the employer said.

We’ve been presenting balanced substances at the cross for almost 30 years. We should preserve to evolve to meet our guests’ ever-converting definition of health,” Jamba’s president Geoff Henry said. “We’re staying genuine to our heritage as an innovator in the space and refreshing the logo to live targeted on how we will make it easier, better, and faster for visitors to live an extra lively way of life. We’re proud to have released the smoothie and juice category three decades ago and can’t wait to enroll in our visitors’ wellness journey for many years to return.

Jamba isn’t always eliminating juices using any means (similar to Dunkin’ did not drop donuts from shelves). It wanted to highlight a menu that advanced with its concept in the past three decades. A juice save signaled something completely one-of-a-kind in 1990. Today’s version includes smoothies, bowls, boosts, and on-the-move bites.

Additionally, guests have referred to the logo as simply Jamba for some time. The chain made it legit on June 6 with updates to its website and menus. New packaging and store signage are expected to follow later in the summer. Also, starting Thursday, Jamba debuted a new, modernized menu of smoothies, juices, and bowls catering to a large spectrum of clients.

One key alternate is spotlighting clean classes on the menu for guests to get entry to Power (more suitable smoothies), Classic favorites, and elevated Plant-Based objects, which are a few call-outs. The menu brings new additions, including the plant-based Vanilla Blue Sky Smoothie and Bowl, naturally going on blue spirulina. The Watermelon Breeze Smoothie made its return as well.

Jamba said the new menu was crafted with assistance from an on-residence registered dietitian “to function sparkling, excessive nice whole-food elements free from high fructose corn syrup, synthetic sweeteners, synthetic flavors, and artificial hues.”

New menu additions will launch in 2019, along with extended plant-based total alternatives, reduced sugar alternatives, nutritious breakfast additions, and seasonally simulated objects. This summer season also marks the introduction of a modernized layout, complete with the new logo and a refreshed eating place experience. The new keep functions a “true and approachable atmosphere inspired by our neighborhood juice store roots,” the employer said. It includes touches of mild wood, freshness cues, and “colorful and expressive factors” as a backdrop.

Jamba’s fresh brand and whirl is a modern interpretation of the conventional logo and promotes a smooth, handwritten script and a new emerald green emblem shade. The developed “whirl” draws from shades of culmination and veggies. Jamba stated that the existing shops will start adopting the unique appearance and brand later in the year.

Jamba plans to redesign its e-trade platform to become extra responsive and less difficult to access on the tech front. The business enterprise said the new website is mobile-friendly, and the app becomes constructed from the ground and encompasses the customization and personalization functions guests asked for. This included order-beforehand abilities, nutritional alternatives, integrated gift cards, and a new loyalty program powered by the aid of Punchh.

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