Veteran Baking Executive Saltzman Joins Featherstone Team

by Patricia R. Davis

Featherstone Foods, the Tri-State vicinity’s main bread and baked goods distributor, has introduced Lisa Saltzman to its sales crew. The veteran baking govt can be quintessential in furthering and developing the visionary Bronx-based totally firm’s income footprint. Saltzman brings a wealth of industry revelations with over 20 years in sales control to her new post at Featherstone. A graduate of the University of Maryland,

Saltzman started her profession with Greyston Bakery, focusing on making cakes for Ben and Jerry’s ice cream. “I had the opportunity to truly analyze the operations aspect of the commercial enterprise as well as operating with my customers every day,” Saltzman cited. “There’s absolute confidence in my mind that it gives me a unique perspective that maximum sales humans virtually don’t have access to.

Saltzman then went on to have significant revelations at industry startups and Jimmy the Baker and BNQ, a bread business enterprise in Brooklyn. Most these days, she served as a representative at Bake Shop, a gluten-free bakery in Brooklyn. We are searching ahead to adding Lisa’s information in both income and operations to maximize the price we deliver to our give up-user clients ordinary,” cited Featherstone Foods president Joel Schonfeld.

Throughout the years, Eli Richman (Featherstone’s Vice President of Sales) and I even have crossed paths several instances,” Saltzman persevered. “I had my first opportunity to assembly him once I changed into inside the meals industry greater than 30 years in the past. I have always been impressed with how he handled his clients and the crew that changed into supporting him. So when the possibility came to fulfill Joel and the organization’s executive body of workers, I knew it was a possibility that I couldn’t help but seize.

Connecticut Kitchen Equipment RebateSaltzman sees Featherstone as perfectly located to respond to the Tri-State’s most discerning customers’ wishes. “Joel and Eli have enabled Featherstone Foods to create an exact one-prevent shopping model,” Saltzman delivered. “I am going so that it will offer four 000 items which include gluten-loose and organic specialties to my customers. So inside that, you can find an item that matches the high-quality you’re seeking out at the charge you are budgeted for. They offer an intensive series of items. The customer gets rid of having to transport from one supplier to any other searching for items. It’s a logo that offers the whole thing.

Saltzman’s success over the years has been based totally on her ability to listen to her client base’s desires. “For me, it’s approximately asking the proper questions and then listening cautiously to find a satisfactory approach and plan. In a few instances, it can be the addition of a Sunday brunch at a rustic membership, or it can be the revamping of a dessert menu at a restaurant. It’s extra about running with them closely and making clients see me as a companion in preference to dictating what I think might be first-class.

Saltzman is one of the rarest sales executives inside the meals enterprise, wherein she has helped a lot of startups and existing organizations live to tell the tale of the hurdles. In her over twenty years in the industry, Saltzman has discovered lots even as on the job and from industry professionals. “I’d say my largest mentor changed into, in all likelihood, Julius Wall, the CEO and president at Grayson Bakery, with whom I worked for nine years. I discovered from him away to suppose things via and why performing nicely can often be a better choice than reacting speedily.

I’ve additionally found out through the years what makes humans tick,” Saltzman persisted. “I aim to be consistent with humans. I strive to accomplish that through being clear with humans and treating people respectfully. Saltzman’s specific talent set is a really perfect suit for the Featherstone Foods method. With extra than 30 years in the commercial enterprise, Featherstone is the cross-to shop for many pieces of bread. The organization has remained firm in its commitment to handing over the very best quality and freshest products to customers and enterprise partners on a day-by-day foundation.

Featherstone’s 20,000 rectangular foot warehouse inside the Bronx has made the company immediately available to its customers in New York City and the course of the Tri-State location, including Philadelphia. The Schonfeld/Richman duo has additionally accessed the very ultra-modern era to simplify the ordering process and create a real one-forestall purchasing venue.

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